Why do we use mountain and outdoor photos?

We’ve been asked many times why we use mountain and outdoor photos on our website?

Well, I lived in the French Alpes for several years and due to the extreme conditions, everything has to be planned, for my walk to work in -10c I had to have the right clothing, I learned that on my first day!

Driving clients from the airports low down to the highest ski resorts required planning, carrying equipment to cope with the snow and ice, knowing routes, everything had to be planned.

Skiing the mountains in the winter or climbing them in the summer, required planned, this is part of my DNA now, define you destination, plan you route and do it. Just like business, you need a destination, you then build a plan, and you make steps every day to your destination.

The photographs symbolise this, Ian Welsh – ICW Consulting.

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